“Respect nature in order to respect ourselves”, this is None’s philosophy, a brand that wants to sensitize young people to respect the surrounding world. It’s a very extended world, so the important thing is to succeed in maintaining our own identity, but also to have a common reference point.
None wants to represent the reference point: it sells t-shirt composed of ecological woven, that can customize with natural color.  Furthermore every month None publishes a magazine about topic trends that will be the discussion topic in a specific area of the store in order to incentivize the view exchange.